Electrify Video Partners buys the businesses hiding inside popular YouTube channels. Founded in London in August 2021, the company takes majority stakes in established, education focused channels and then does what most solo creators never get around to, building a real production team, a content calendar and revenue lines beyond advertising and brand deals.
The approach has attracted serious money. Electrify has raised roughly 185 million dollars in private equity, led by an 85 million dollar investment from the London firm Capital D, with the New York based Equable Capital and Mep Capital also participating. Revenue reached 30 million dollars in 2025, five times what it was two years earlier, though the company posted an operating loss for the year after interest costs on its 40 million dollars of debt roughly tripled. More than 120 people now work across its portfolio of channels.
Its clearest success story is Veritasium, the science channel run by Derek Muller, a physicist with a doctorate in physics education. Electrify bought 80 percent of the channel in 2023, when it had four staff. It now has 34, and the channel's 21 million subscribers have generated more than 4 billion views between them. Beyond video, Electrify helped launch a board game tied to the channel, Elements of Truth, which raised over a million dollars in its first week on Kickstarter, a revenue stream a single creator working alone would struggle to build.
A second channel, Astrum, tells a similar story on a smaller scale. Founded by Alex McColgan and now run by the documentary veteran Jess Jordan, the space and science channel has grown to 2,85 million subscribers and nearly 600 million total views since Electrify took a stake. Chairman Tim Shey, a former YouTube executive, has described the ambition behind deals like these as building what he calls the future Conde Nast of the creator economy, a company whose portfolio brands each become someone's favorite.
Not everyone in the creator world welcomes the model. The YouTuber Gen Kimura has warned that bringing in private equity risks putting financial returns ahead of creative independence, and some creators worry openly about editorial control and brand safety rules once outside investors are involved. Electrify's own plans point toward less reliance on any single face, Muller has already said he intends to appear on camera less often, a hedge against the risk that a channel worth tens of millions of dollars is only as durable as the person hosting it.