There is something that happens when an artist of true caliber performs not before thousands but before hundreds. The distance between performer and audience almost disappears. The mechanics of spectacle give way to something far more intimate and genuine: a recognition between human beings that transcends the usual frameworks of entertainment. This is the experience that awaits on August 9 in Porto Cervo.

For years, Big Art Festival has been bringing world-class cultural events to Porto Cervo, transforming Costa Smeralda into one of the most sought-after destinations on the international luxury events calendar. This year's edition promises to be the festival's most ambitious yet, bringing together Robbie Williams, Chopard, DENZA and an exceptional international audience for one unforgettable evening.

Big Art Festival poster for the Porto Cervo edition, listing Robbie Williams at the Romazzino on 9 August 2026.
The bill for the Porto Cervo edition on 9 August 2026. Photograph supplied by Big Art Festival.

Robbie Williams has spent three decades building a career that transcends the traditional category of "musician." His voice has become part of the global consciousness. His songs are part of the emotional landscape of several generations. Over 85 million records sold worldwide stand as evidence of an extraordinary ability to create music that speaks to something universal in human experience. Yet in Porto Cervo, guests will experience something that the vast majority of his global audience never will: Williams in a setting where proximity replaces distance, where the performance becomes a dialogue rather than a declaration from on high.

The evening does not begin with his arrival. Rather, Maxim Berin has constructed an entire experience that gradually builds toward his performance. Guests arrive for sunset aperitivo overlooking the Mediterranean, transition into an elegant dinner, experience curated musical moments and carefully designed aesthetic experiences. Each element connects to the others, creating a narrative arc that culminates in Robbie Williams' performance, not as an isolated entertainment, but as the natural emotional conclusion to an evening that has been building that moment from the very beginning.

The programme surrounding Robbie Williams has been created as a continuous journey rather than a sequence of performances. The most interesting experiences emerge when worlds that might appear distinct begin to interact.
Maxim Berin standing against a grey wall in a blue textured jacket.
Maxim Berin, who has built the evening as a single arc. Photograph supplied by Big Art Festival.

The Romazzino Experience

On August 9, 2026, the legendary Romazzino, A Belmond Hotel, overlooking the crystal-clear waters of Costa Smeralda, will once again become the stage for one of Europe's most exclusive private events. Returning to Porto Cervo for a second consecutive year, Big Art Festival presents an extraordinary evening headlined by global music icon Robbie Williams. The evening will unfold around the hotel's iconic pool, where guests will enjoy an elegant dinner in a sophisticated and captivating setting, before the night continues with an unforgettable live performance by Robbie Williams. Porto Cervo is a natural continuation of this philosophy. The setting itself becomes a character in the narrative, its natural beauty and refined elegance essential to the complete experience.

Aerial view at dusk of the Romazzino, A Belmond Hotel, its white buildings lit against the hills and the sea of the Costa Smeralda.
The Romazzino, A Belmond Hotel, on the Costa Smeralda. Photograph supplied by Big Art Festival.

Eleonora Incardona presents the evening, with singer Natisa, special guests the Esteriore Brothers, saxophonist Max Merseny and DJ Katty Leen also on the bill.

Eleonora Incardona in a dark jacket, white shirt and burgundy tie against a pale studio background.
Eleonora Incardona, who presents the evening. Photograph supplied by Big Art Festival.
The three Esteriore Brothers in sequinned black jackets against a black background.
The Esteriore Brothers, special guests on the night. Photograph supplied by Big Art Festival.

Artistic Mastery: Chopard

A special place within the concept of the evening belongs to Chopard, the legendary jewellery and watch Maison that has long symbolized refined aesthetics, red-carpet glamour and the international art de vivre. For the Big Art Festival, this collaboration continues a valued long-term partnership built upon shared values of beauty, craftsmanship, emotion and excellence. During the dinner, Chopard will present its Haute Joaillerie creations paired with Caroline's Couture silhouettes, transforming High Jewellery from a traditional presentation into an integral part of the evening's visual narrative. The jewels do not appear as objects of contemplation but as extensions of the evening's visual and emotional poetry.

Innovation and Comfort: DENZA

Another distinguished partner of the evening is DENZA, part of the BYD Group, the premium automotive brand redefining intelligent luxury mobility. Combining advanced technology, elegant design and exceptional comfort, DENZA represents a new generation of premium experiences where innovation meets sophistication. During the Porto Cervo edition, DENZA will showcase its vision of contemporary luxury, perfectly complementing the festival's philosophy of celebrating excellence, design and unforgettable experiences. DENZA brings another dimension of contemporary luxury to the evening: technology. This is the essence of contemporary luxury, not the rejection of tradition, but its synthesis with innovation.

Robbie Williams' performance in Porto Cervo is not simply another concert. It is the defining moment of an evening that reflects the philosophy of Big Art Festival creating experiences that cannot be replicated, only remembered.