An Italian Surgeon Turned His Technique Into Something Other Doctors Can License Instead of Just Admire
Maxillofacial surgeon Dario Martusciello already built one clinic brand, Dama Point, up to 17 locations. His new venture, Diamond Incision Academy, is an attempt to turn his own surgical approach into a standardized, exportable method other physicians can be trained to run themselves, already active on four continents.
Dario Martusciello spent years as a maxillofacial surgeon trained in Brazil and Argentina, working across emergency, oncologic and humanitarian surgery before most of his career shifted toward entrepreneurship and medical education. His latest venture treats his own surgical expertise less as a personal skill to be guarded than as a product to be standardized and taught at scale, an approach formalized under the name Diamond Incision Academy.
The distinction Martusciello draws is between teaching a technique and transferring a full method. A method, he has said, makes clear when to use an approach, how to select the right patient for it, and what results to actually expect, a definition that treats clinical judgment itself as something that can be codified and passed on rather than left to depend entirely on a single surgeon's personal experience.
What that looks like in practice is a structured training pipeline built around more than classroom time. Physicians go through pre-classroom onboarding and e-learning before arriving for small group instruction with supervised hands-on practice, and the relationship continues after the masterclass itself through individual mentoring, webinars and telemedicine support, along with guidance on planning the patient journey and adapting the approach to each doctor's own local market. Each participant leaves with a premium kit covering the tools, protocols and documentation needed to actually run the method at home.
This is not Martusciello's first attempt at building something designed to outgrow him. Before the Academy, he founded Dama Point, a clinic brand that has since grown to 17 locations, and spent years training hundreds of physicians while codifying the clinical methodology that eventually became the basis for Diamond Incision Academy itself. The Academy is now active in Mexico, Albania, Tunisia, Taiwan, Spain and Romania, spanning four continents, with a stated target of training 100 qualified practitioners within the next 12 to 18 months.
Underpinning the expansion is a technology layer meant to keep the method consistent as it spreads far from its founder. A Diamond Incision App is being built to standardize documentation and follow-up across every location, allowing cases to be compared, protocols to be updated centrally, and eventually supporting multicenter studies, with artificial intelligence assisting image analysis and outcome comparison across the different countries where the method is now practiced. The bet underneath all of it is that a surgical technique can be run less like a personal signature and more like a franchise, as long as the data behind it travels as well as the training does.
